A standing creative principle
#Not
For
Casual
Consumption
Attention is part of the work.
Originating in the multidisciplinary practice of Terry Blade.
Brand / Ethos / Practice
Art should survive the scroll.
#NOTFORCASUALCONSUMPTION is Terry Blade’s nonprofit brand and creative ethos: a mark for work meant to be approached with attention, context and intention.
LookLonger
ListenCloser
ReturnWith context
The mark crosses film, music, archive, design and cultural work. It does not define a genre. It defines the terms of encounter.